Latif Khedri serves as Aqua’s Chief Marketing Officer. He leads Aqua’s global marketing strategy, brand positioning, new product development, advertising, digital marketing, social media, product education, and customer insights to drive long-term growth. As CMO, Latif’s goal is to popularize and strengthen Aqua + Skincare’s position as an irresistible cosmetic brand around the world through his innovative marketing strategies. Latif is a Chemist and he joined Aqua in January 2016 named as Chief Marketing Officer. He has a lot of passion and very creative in the Marketing.
Prior to Aqua Latif held the position of Chemist at Laboval and C-Crest Laboratories in Montreal. Latif has many years of experience in pharmaceutical industry specializing in quality assurance. Latif has served in different capacities in the society. He has been an active member of World Partnership Walk for 12 years to fight eliminate poverty. He has served many years in Ismaili volunteers in capacity building and talent development in youth and adults. Latif holds a bachelor degree in Pharmaceutical chemistry from Université de Montréal and continued his specialization in drugs development. He speaks fluently in English, French, Dari/Farsi and Hindi/ Urdu.
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